E-commerce web has many options in the market, however one must really be careful with the one we choose. First what kind of products you want to offer, physical or digital? physical goods (T-shirts, books, etc) or digital goods (software, images, fonts, etc) and how many products will you have on offer to establish if you require a “Buy Now” button or a full on line store. There a re many info-graphics on line that refer to the main conversion reasons and most of them agree on speed loading times, friendly user interface and scalability. With the first one we should make sure that the chosen e-commerce platform load pages fast in both computer and mobile devices since most potential buyers expect the content to appear in under 3 seconds or else they will leave the site and you end up losing a lot of potential buyers. The second factor is a friendly user interface which pretty much means a clean, easy and comfortable layout of your shop with as little affiliates links as possible. Third is the scalability which is the capability of a system, network, or process to handle a growing amount of work, or its potential to be enlarged to accommodate that growth. Most e-commerce platforms often offer free services with option to premium packages but do not be deceived by a large price tag thinking it will be the best option, instead you can do some research to find out which one is the best suited for you and always remember a little research can go a long way.