FAQ

Website Design Frequently Asked Questions

01

How to Start Building a Website

  • To get a website you require three basic services

    1. Domain: A domain is the name of your website on the internet ex: www.yourbusinessname.co.za usually paid per annum, the cost depends on the kind of domain that you require such as .com, .org or .co.za etc. normally starts from R100 per year and upwards.
    2. Hosting Company: A hosting company is where your domain will reside. Take it as renting a place for your website to live in. There are as many options on the market as variations of what you will pay for it. The cost depends on the hosting package, normally personal or business, and in both mostly space, traffic data and number of email accounts, databases and server performance define the price and can be as little as R50 to any number of thousands per month. As I said is a virtual place for your website to live so how much room your website will need?
    3. Website Design: A website design company will design the look, structure and performance of your website that eventually will be uploaded to your hosting company database to be displayed on line and, as with hosting companies, there are many options on the market to choose from and you will pay anything from R1000 upwards, depending on the size and kind of website design that your business require, as well as the company that you hire. Pro Web Design strongly suggest that you always use a reputable company to design your website. Take it as your business decoration you can hire the cheapest option and it will look good at first but eventually you will find out that this or that element does not work or it has been miss placed and finally you will have to pay again to someone to fix it or re-design everything and get a flawless website design.
  • There are many factors that you have to consider to build a successful website but the main ones are as follows:

    1. If your business require only an informational website to advertise your location, specialized services and means to contact you through a displayed email, a contact form or both then a basic 2 to 5 pages responsive website will suffice and the cost won’t tip the scale and on the other hand your sales may increase if the website is well designed and developed.
    2. If your business require an interactive website with blog capabilities and RSS, subscription or email campaigns and add-ons then your cost will increase as well as your maintenance and hosting cost since blogs could contain thousands of pages at any given time.
    3. If your business requires on line sales then you should take into consideration that your design, hosting and maintenance cost will definitely be on the upper side, however this cost will eventually pay off since efficiency and performance are the factors that sales on the e-market along with a well designed user friendly interface.
  • Choosing the right website design company is like choosing a interior design company. Metaphorically let’s say you have your business name (domain name) and your premises (web hosting package) now you need someone to design your business interior (your website) so what would you do to choose the right company? well it’s as simple as opening your browser and look at a couple of companies, their work and testimonials. You will find many reputable companies that can help you design and develop your website. If you want to make sure, you can always contact the businesses they built their websites for and ask for references. If a web design company does not display links to the websites they designed the best advice Pro Web Design can give you is to stay away from them and to let us create a flawless website design for your company.

  • Responsive websites are those with the capability to self adjust to the size of any device whether is a wide screen monitor, a laptop or a mobile device without the need for the user to adjust any settings. It is very important that your website is responsive since the number of users accessing the Internet through a mobile device has increased globally by 300% just in the past year and analysts predict a bigger increase as smart mobile devices are rapidly gaining terrain world wide so Pro Web Design will really encourage you to insist on a responsive or mobile friendly website design.

02

Basics of Web Development

  • CMS is a Content Management System which allow a user or multiple users with different permission levels to perform creation and/or modification of digital content from literally any computer with Internet access. But bare in mind that there are many kinds of CMS and choosing the right one for your company is one of the most important steps for a successful website. To achieve this one of the main steps is to establish how much and how often the content of your website will require updating, also you need to establish how much do you want or can be involved in the process, it may be that you don’t have the time or developing skills (depending on the chosen CMS) to do it. I could go on and on about many other factors but the best way to choose one is to know exactly what kind of website you will have and its requirements and then look for the CMS that cover all or most of them. Reputable website design companies can assist you to choose the right one.

  • SEO stands for Search Engine Optimization and is the process developers apply to ensure that your website is found by most search engines such as Google or Bing by obtaining a high ranking placement on the search engine page results (SERP). It is a process that requires great amount of research and strategy in fields like keyword research and management, meta-tags implementation, website structure, ranking reports, link building and monitoring, ranking reports and much more. It is generally medium and long term campaigns since you will only see results after at least three months. There are two different kinds of SEO, one is called white hat practice which ensure that all strategies are implemented without any shortcuts and black hat practice which tends to use quick techniques and shortcuts that not always provide good results. The best way to tell them apart is mostly by the cheap prices and short term promises, however there is no guarantees as to how to differentiate them. Hiring a good SEO professional company is often a difficult task and is recommended to approach reputable companies to achieve a good result or risk to have your website penalized by search engines greatly affecting your business on the web.

  • E-commerce web has many options in the market, however one must really be careful with the one we choose. First what kind of products you want to offer, physical or digital? physical goods (T-shirts, books, etc) or digital goods (software, images, fonts, etc) and how many products will you have on offer to establish if you require a “Buy Now” button or a full on line store. There a re many info-graphics on line that refer to the main conversion reasons and most of them agree on speed loading times, friendly user interface and scalability. With the first one we should make sure that the chosen e-commerce platform load pages fast in both computer and mobile devices since most potential buyers expect the content to appear in under 3 seconds or else they will leave the site and you end up losing a lot of potential buyers. The second factor is a friendly user interface which pretty much means a clean, easy and comfortable layout of your shop with as little affiliates links as possible. Third is the scalability which is the ability to sell across multiple channels. Most e-commerce platforms often offer free services with option to premium packages but do not be deceived by a large price tag thinking it will be the best option, instead you can do some research to find out which one is the best suited for you and always remember a little research can go a long way.

03

How to Promote Your Website

  • The answer is yes. There is actually no topic or subject that does not have a page, a video, a photo wall or comments in social media now a days! So yes a social media marketing can and will increase your exposure to a great deal of people that will be interested in what you have to offer, the key is to find the right niche for your business in such a crowded place or you will find yourself offering facial smoothing lotion to a bunch of Harley bikers club ( metaphorically speaking that is ). The point is you could end up wasting enormous amounts of time browsing through the endless social media forums, blogs and websites without finding the right market for your services or product and it can be pretty frustrating. A social media strategy will ensure that your products or services reach people that are interested, making a potential customer of everyone.

  • Definitely yes! Blogs are amazing tools to drive more visitors to your website by writing articles related to what your website is all about, you can also include local news, sports, fashion or pretty much anything that will attract the kind of users that you want to visit your website. The main key to achieve this is an efficient blog management plan, fortunately Pro Web Design can assist you with this.

  • There are many ways to attract visitors to your site, many are back end related such as seo, website design and others but, fresh content will always be the best way for you to get more visitors. One of the most powerful ways to generate fresh content is the blog along with social media marketing campaigns and special offers in your website can greatly increase traffic to your site.

04

How to Get A Good Web Hosting Service

  • Web hosting prices are based on the package that you choose and this also differ from company to company, however the main features that define the price tag are:

    1. Storage Space
    2. Number of Email Accounts
    3. Number of Databases
    4. Bandwidth
    5. Number of Domains Allowed

    So the price will depend on what kind of website you are planning to build. The best way to go around this is to ask advise from your website design company, in this way you cannot go wrong.

  • Bandwidth is the allocated amount of data that your website is allowed to use per month. You can always start with a medium bandwidth package and upgrade as you go, unless you are a movie-star with thousands of followers that will visit your website from start, this will be the best way to go.

  • Most small business websites will require no more than one or two databases, the good news is that almost every web hosting company (the good ones) offer at least 5 databases in their starting plans, then again you should always consult your website design company before you sign up for any hosting plan jus to be on the safe side.

05

How to Keep your Website in Shape

  • Websites don’t really get old, per say, but they do get out fashioned and require website maintenance, design wise this might not have a real impact and maybe will have a retro look, however what it should really concern you is that, as everything, internet is forever evolving and with it the tools we use to access it day by day meaning the web browsers and search engines, and fro time to time there are defining upgrades which causes for all the web to catch up with it. So when a website is outdated it will affect the performance and the way browsers and search engines translate the information it contains therefore it is important to keep your website up to date.

  • We recommend to keep your website up to date with the latest trends and technology. A website is like a virtual car, it requires maintenance in order to keep taking you somewhere.

  • Some website design companies offer maintenance plans, either included or as an extra ad-on service. We recommend you to find out whether the company you decide to hire to design your website offer maintenance plans. Pro Web Design has a range of flexible website maintenance plans.

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