Facebook undermined rivals in bid to dominate global messaging

When Facebook’s instant messaging service was falling behind rivals, including WhatsApp, CEO Mark Zuckerberg devised a plan to grow Facebook Messenger into the dominant messaging service. To implement it, Facebook undermined competitors. Facebook’s staff saw the social network as “the biggest service on Earth” and Messenger was a key, yet vulnerable, part of the business. […]

10 Free MailChimp WordPress Plugins to Increase Optins

Many bloggers consider their email lists as the most important assets they own. Even if you wouldn’t go quite to that extent, as a savvy blogger, you know that the money is in the list. In other words, the more high quality email subscribers you have, the greater an income you can generate through your online business […]

Proven Ways to Boost Your Conversion Rate with Social Proof

Marketing and Psychology might seem two very distant lines of study. But when combined they can work miracles. Marketers have been leveraging the power of psychology to increase sales and grow their business for years. The most common form in which it exists is via the placement of a product, its color, its packaging and […]

Navigate PII data protection and GDPR to meet privacy mandates

The European Union’s GDPR has been in effect since May 25, 2018. Every business or organization collecting personally identifiable information on EU or U.K. residents is subject to its requirements and penalties for noncompliance. In addition to GDPR, there are numerous other PII laws and regulations organizations must comply with or face harsh penalties. PII […]